Looking for a unique marketing event to get high-value prospects to attend? One that is different, gets a high attendance rate, and has great potential for less expensive future add-on events?

Offer them a fun opportunity to get hands-on experience in with Information Security without breaking the law! For this structured event your company provides a Raspberry Pi Starter Kit that I have branded for your firm. With it comes a relaxed 90 minute group event where they assemble the system, followed by using that system for some hands-on Information Security exercises. It is possible to extend these to even be a full day event if desired.

One of the challenges with Cyber Security, especially Information Security, is having real systems to get hands-on experience with. This event fills that gap! It is an event that targets high-value prospects or existing clients.

If you aren’t familiar, a Raspberry Pi is a small and inexpensive single board computer designed to bridge the digital divide. Very powerful and very versatile, with a mystique that has many people curious to learn more in a friendly, safe, environment.

For these events, the system comes with either:

• A collection of Information Security Applications, or
• a Deliberately Insecure Applications against which the attendee can do hands-on learning. These can include:
  • a FinTech application,
  • an eCommerce application,
  • or an embedded application.
    

I custom brand the system for your firm. I also tailor the tools and lessons around your market space where possible.

Benefits:

• Offers a unique experience to attract attendees.
• My similar events often fill to capacity within 2 hours of the first email blast being sent out.
• My similar events have a history of a 97% attendance rate.
• Targets high value prospects. Typically Director, VP and CxO* level or high income individuals.
• Inexpensive follow up events exist where you can send them an updated MicroSD card with other applications. This gets them onto a meeting for another marketing “drip.” Not only does this build community, it gets them watching for other emails from your firm.

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Details

• Event can be virtual or in-person.
• Can handle up to 50 live attendees in a virtual setting with minimal support.

Each attendee is sent:

• A Raspberry Pi Complete Starter Kit that includes:
  • The Raspberry Pi
  • Branded case
  • Keyboard and mouse
  • Power adapter and video cable
  • Guidebook
• A custom MicroSD card with a branded operating system.
  • InfoSec tools or a Deliberately Insecure Application.

*CxO = CEO, CIO, CTO, CMO, COO etc.

First Photo by Markus Spiske on Unsplash

Second Photo from CanaKit